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Eminem

Eminem

The Brief:
Create a rigid lift off lid box with angled lid to house ten 12” gatefold LPs.

Key Challenges, our solutions:
Due to the size of the rigid outer required, only a few manufacturers were able to produce the product. We also had to ensure accurate line up between the base and the lid, for print & spot glossed edges. To ensure end consumers received undamaged quality product, we had to design individual shopping cartons and protective packaging.

The Result:
A sturdy packaging that combines traditional vinyl records with modernity.

CATEGORY

MEDIA / HOME ENTERTAINMENT

CLIENT

UMG

YEAR

2015

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